2012年7月19日星期四

The Sky's The Limit Louis Vuitton's Custom Creations_2

Since its inception in the mid1800s, the distinguished Louis Vuitton Company has manufactured hundreds of handbags, wallets, and sunglasses to market to the general public. But in addition to its stylish stock items, the renowned fashion house has also designed a wide array of custom Louis Vuitton handbags, trunks, and other unique items to meet the specific demands of its highprofile customers. In fact, the company has its very own special orders department located at the Louis Vuitton headquarters in Paris, France. Each year, approximately 600 lucky Louis Vuitton loyalists receive customized items created just for them. Below are some of the most outlandish requests Louis Vuitton has received and completed: ?For a Japanese Kabuki artist, the company once fashioned a standing makeup case with removable legs. ?Louis Vuitton created a custom travel trunk to meet the needs of a Saudi prince. ?For acclaimed designer Karl Lagerfeld, the designers at Louis Vuitton created two custom iPod cases. ?For highend travel, clients have requested custom cases to house everything from backgammon sets to minibars. ?A Japanese customer once ordered a cushioned Louis Vuitton case to carry a cake into a special birthday party. ?In the late 19th century, an extralong trunk was designed for an Italian explorer who was traveling on an expedition to Africa. ?For the maharaja of Baronda, Louis Vuitton once commissioned a custom tea case. ?In the 1920s, the iconic fashion house once created a custom driver bag that was designed to fit inside the center of a spare wheel. Why go to such extremes to meet custom demands? According to Jade Hantouche, manager of special orders, it's essential to cater to wellheeled Louis Vuitton customers as a means of perpetuating the brand's elite reputation. Creating these "dream items" is also a great way to stir up new publicity for the longstanding fashion house, getting people talking and keeping the Louis Vuitton name in the headlines. If a customer has enough money and clout, Louis Vuitton will create virtually any specialorder item as long as it remains true to the spirit of the company's central product line. Every item manufactured by the luxury luggage house must serve some travelrelated need: suitcases, garment bags, cosmetics bags, carryon bags, jewelry cases, purses, wallets, and sunglasses all qualify. The company once had to turn down a request from a client who wanted a Louis Vuitton casket, as this did not meet the criteria of a travel item. There's virtually no limit to the custom travel pieces the fashion house can create. To put in a special order, simply stop into any Louis Vuitton store. You will be notified if your custom order is approved. Special orders can take up to six months to complete. Throughout the process, Louis Vuitton keeps custom clients apprised of their item's status by sending frequent photographs. The items for each specialorder customer are assigned a unique lock number. At the end of the construction process, the customer is given the option to come into the workshop to hammer the final nail into their creation. Prices will vary for special orders, starting at around $2,900 and going up from there. With enough money, there's virtually no limit to the level of luxury that can be yours. For example, if you've got around $21,000, you can order a luxury chest set crafted with inlaid wood, maple and ebony accents, and a genuine cowhide leather case. It's easy to see the appeal of owning a custom Louis Vuitton item. When the company manufactures a special request item, you'll enjoy the prestige and distinction of carrying a truly oneofakind Louis Vuitton handbag that was commissioned just for you.

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